Tag Archives: Week12R

Learning in Progress…

While reading the book “Share This”, I have learned one specific thing recently… I need to keep learning.

A section in “The Future of PR Education” brings up lifelong learning. Richard Bailey, the author of the section, writes about allowing non-students the chance to take courses, having publishers make their work more accessible, renewing membership with professional development organizations, and even giving back to the society or company.

When I read about all of that, I got SO excited. I’m very new in the field and I have a lot to learn. I’ve taken some classes and learned some things, but I really need to learn more and build my brand.

I just found out about Massive Open Online Courses (MOOCs) and I’m highly interested in them. My hope is that I can take the courses over the summer at home and come back to school in the fall with a greater knowledge of what I want to do and how to do it. I’m very open to suggestions if anyone has specific one in mind.

I would also be interested in finding a webinar (free is always better) to learn and even going to a conventions. Our PRSSA chapter, like many, always has a learning  or network opportunity planned so that would be another option.

As a cheap college student, I feel as though the best way for me to learn is to just jump right in and learn. One HUGE goal I have in mind is to continue to build my brand. I would like to fix my resume, my LinkedIn profile, and even other platforms. By doing this, I am not only building my brand, but I am also learning about each platform and how to use it correctly.

If you have your own goals for learning or stories to share, just comment and keep the conversation going.

Skilling Up For The Future

We must be the “master of HTML coding, easily film and edit a hit viral video, develop a (basic) Facebook app, intimately understand the editorial agenda of the FT, feel at ease discussing marketing ROI with a CEO”… and all before lunch.

Share This: The Social Media Handbook For PR Professionals has a very interesting chapter that focuses on skills needed to stay in the business in the future PR world. With all of the new “requirements” it’s hard to keep up. In case you were feeling overwhelmed, don’t worry. That perfect PR professional apparently does not exist. Whew!

Although that person doesn’t exist, it isn’t a bad thing to strive for that level just before perfection. The author of the chapter, Daljit Bhurji, has shared his Y-Shaped PR Professional structure with areas for PR professionals to cover.

Storytelling-

In order to be successful, we must be able to tell a story. But not just any story. We need to be able to create campaigns that connect the audience. We need to know so much about our company/product/etc., that is hard to not be immersed in conversation and engaging. One of the best parts is that not only do we have to be so involved in the story, but finding different avenues is also key. A PR professional must be able to use the marketing, advertising, digital disciplines, etc. One trick ponies shouldn’t exist in our community.

Creating Content-

Content has to be one of the most important aspects of this industry and that’s getting increasingly difficult. With Twitter and character limits, we need to be concise yet still express a captivating line that reaches many and even leaves room for more to be added. It can definitely be a hard task, but it can be done.

While still in the content aspect, we could wear many hats, the photographer, writers, videographer, editor, designers, and even that figurative and literal host that engages everyone but stay out of the spot light.

Technology-

The industry is getting really personal and taking over lives. The real-time aspect increases the pressure to always be connected and never ever let go. A good part to that is the time management and monitoring tools. They are life savers. Not only must we need to be always “on” but we also have to know the back-end of things. Knowing how one thing affects another is a key aspect to gaining knowledge and fixing what’s wrong.

Even though the perfect PR professional doesn’t exist, we need to be pretty darn close.