Tag Archives: Social Media

Learning in Progress…

While reading the book “Share This”, I have learned one specific thing recently… I need to keep learning.

A section in “The Future of PR Education” brings up lifelong learning. Richard Bailey, the author of the section, writes about allowing non-students the chance to take courses, having publishers make their work more accessible, renewing membership with professional development organizations, and even giving back to the society or company.

When I read about all of that, I got SO excited. I’m very new in the field and I have a lot to learn. I’ve taken some classes and learned some things, but I really need to learn more and build my brand.

I just found out about Massive Open Online Courses (MOOCs) and I’m highly interested in them. My hope is that I can take the courses over the summer at home and come back to school in the fall with a greater knowledge of what I want to do and how to do it. I’m very open to suggestions if anyone has specific one in mind.

I would also be interested in finding a webinar (free is always better) to learn and even going to a conventions. Our PRSSA chapter, like many, always has a learning  or network opportunity planned so that would be another option.

As a cheap college student, I feel as though the best way for me to learn is to just jump right in and learn. One HUGE goal I have in mind is to continue to build my brand. I would like to fix my resume, my LinkedIn profile, and even other platforms. By doing this, I am not only building my brand, but I am also learning about each platform and how to use it correctly.

If you have your own goals for learning or stories to share, just comment and keep the conversation going.

What I wish I knew before Blogging…

With all the hashtags going stray, many of them are still being used to actually interact with others in conversation. Some are local conversations and others can be national or even international.

On Sunday March 10, 2013 I participated in one of the largest conversations on twitter: #BlogChat. Before that, I took part in maybe one or two chats and this was very educational. I started this blog earlier this year and the topic of the night was great! What did you wish you knew when you started blogging? There were so many influential bloggers that it was sometimes hard to keep track of the conversation.

I learned that Self Hosting is the way to go if I stick with blogging. It seems to be better for design and easier to mold to the author’s needs. It is also good for keeping all your content together… especially if the host site sells.

I also learned about the pros and cons of including my own images, the beauty of expressing my own ideas and allowing followers to come to me, conversational v. informative tone, and even the simple joys of brain storming ideas for upcoming posts.

If you want a transcript for the chat just click here. Blog Chat starts around 9 pm every Sunday evening.

Even with the conversation, there is still more that I can learn. With research I stumbled across a site that showcases 58 ways to transform your blog. The site touches on basics, improving usability, integrating social media, forming strong connections, enhancing your content, and more. There are also many more sites out there as resources. Just as I plan to do, you should check them out and transform your blog.

Raven

Reacting to SM Press Releases

Social media seems to be taking over everything. The book “Share This” touches on the topic of social media press releases in a couple different chapters.

I’ve tried the journalism thing and I seem to like it. I’ve only really covered sports knowing that I will need to dip into the PR side and actually write a press release scares me. A lot about the PR world scares me but I guess that’s part of what I like.

Being a journalist has been comforting  but taking that next step will be a tad difficult. I’m sure that writing my first press release will be intimidating but I’m ready. I’m not prepared for the social release though. The chapters touched on a lot of the very different elements.

Short Headlines. Links. Quotes. Multimedia. Infographics. Social Networking Sharing and Bookmarking Tools. Email Sharing Button. Creative Commons License Contact Information. RSS Feed. Image Gallery. Search Facility. Tag Cloud. Coverage Archives. Corporate Calendar. And more.

The list could go on forever if we really wanted it to. Just imagine the time it would take to get everything started though. After the second, fourth, seventh, and more, you would get used to it. That very first one scares me.

The hardest part though would have to develop genuine relationships. I have no idea how hard it is to push a release but it sounds difficult. I love meeting people but I feel bad getting to know someone just because I would have a hidden agenda. This was brought up in class and we decided that that’s why relationship are developed WAY early on.

As much as this all scares me, I know it will continue to scare me. It’s the truth and I acknowledge it. I just hope that it make me happy when the time finally comes.

 

Raven

 

Do you have etiquette?

When people are finding out about deaths on social media sites, we’ve gone to far.

Serial Entrepreneur, columnist, mentor, and investor Ilya Pozin posted etiquette tips and everyone should take his lead, or at the very least read through them.

Targeting a specific audience should be the first thing on any company’s mind. I that isn’t there then what are you doing??

Will anyone actually care what I’m posting, well besides me? Many of the teenagers now (and even adults) REALLY need to check this one out. I admit that I can be guilty of this sometimes but no one cares about the pop you just drank or how you walked into the next room. Tell us something of substance.

When I post, will it offend someone and does it matter? It helps to know who is watching you, but just to save problems in the end… don’t post anything offensive (unless it’s your job).

Should social media followers see this? Or should I find another place to state this? Let’s go back to the deaths… no one should find out about deaths or even happy things directly from sites. Some people should be called, visited, anything but SNS.

The next one goes back to a lot of recent teenagers. How many times have I posted today? If you are posting every couple of minutes, it’s pretty good to guarantee that its excessive and no one really cares.

In a world of spell check… not many people use it. Use It.

Even though some profiles are private, anyone and I mean ANYONE could see what’s posted. Screenshots can and will be taken and hey will live on forever. Will you be okay with that?

Vagueness is also a no-no. If you post it, followers and friends should be able to understand what’s going on.

Emotional dumping posts are everywhere and they should all just go away. There are much better outlets for those, like a diary.

If I cnt understand wut u r sayn bc u post lik dis, Delete it and stop. Even teenagers should stop typing like “teenagers”. It’s a bad habit to get into.

Fast reaction or well thought? One could get you into trouble so stop and think about it for a minute.

This final one goes along with the emotional posting. Am I just venting? Is it something that I should really share?

These are just my takes on his etiquette tips but people and companies should definitely try at least a couple out.

We live in a world of Social Media…

Facebook…Twitter…Instagram…

Many people use these sites, and other social network sites (SNS), as a way to reveal every little thing that happens in life. For a moment in time, I was one of those people. I’ve learned so much about social media in the past year alone and I’m very thankful for that.

Social Media is used for much more than the descriptions of a day. It’s a way to communicate. Social media is a channel for information to go through and that is very beneficial in the fast paced world that we live in today.

The book we use in my social media class has opened my eyes in just the first chapter. With only an introduction to social media, I’ve come to realize that I have a long, hard, and fun road ahead of me.

There are sites that some of us may take for granted, these are still SNS. We all know that LinkedIn counts but how many of us truly knew that Wiki, Spotify, and Virtual worlds also counted? I sure didn’t until I read the very first chapter.

There are many more sites out there that I never even knew. Some of them aren’t even common in the U.S. It’s just mind-blowing to know that there are more outside of our little bubble just waiting to be explored. As those stay off our radar, more and more sites are popping up every time we look around.

The author, Katy Howell, ended the chapter on a good note. No matter what sites are used and who controls them, the main objective should be to create a community. This can do wonders for any brand but may not be as easy for others. It is up to us, users of social media, to also create a sense of home and community to our status updating, picture posting, video uploading, tweeting peers.

Still need that reality check? Check out this video.

Raven