Category Archives: PR Fun

Learning in Progress…

While reading the book “Share This”, I have learned one specific thing recently… I need to keep learning.

A section in “The Future of PR Education” brings up lifelong learning. Richard Bailey, the author of the section, writes about allowing non-students the chance to take courses, having publishers make their work more accessible, renewing membership with professional development organizations, and even giving back to the society or company.

When I read about all of that, I got SO excited. I’m very new in the field and I have a lot to learn. I’ve taken some classes and learned some things, but I really need to learn more and build my brand.

I just found out about Massive Open Online Courses (MOOCs) and I’m highly interested in them. My hope is that I can take the courses over the summer at home and come back to school in the fall with a greater knowledge of what I want to do and how to do it. I’m very open to suggestions if anyone has specific one in mind.

I would also be interested in finding a webinar (free is always better) to learn and even going to a conventions. Our PRSSA chapter, like many, always has a learning  or network opportunity planned so that would be another option.

As a cheap college student, I feel as though the best way for me to learn is to just jump right in and learn. One HUGE goal I have in mind is to continue to build my brand. I would like to fix my resume, my LinkedIn profile, and even other platforms. By doing this, I am not only building my brand, but I am also learning about each platform and how to use it correctly.

If you have your own goals for learning or stories to share, just comment and keep the conversation going.

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Skilling Up For The Future

We must be the “master of HTML coding, easily film and edit a hit viral video, develop a (basic) Facebook app, intimately understand the editorial agenda of the FT, feel at ease discussing marketing ROI with a CEO”… and all before lunch.

Share This: The Social Media Handbook For PR Professionals has a very interesting chapter that focuses on skills needed to stay in the business in the future PR world. With all of the new “requirements” it’s hard to keep up. In case you were feeling overwhelmed, don’t worry. That perfect PR professional apparently does not exist. Whew!

Although that person doesn’t exist, it isn’t a bad thing to strive for that level just before perfection. The author of the chapter, Daljit Bhurji, has shared his Y-Shaped PR Professional structure with areas for PR professionals to cover.

Storytelling-

In order to be successful, we must be able to tell a story. But not just any story. We need to be able to create campaigns that connect the audience. We need to know so much about our company/product/etc., that is hard to not be immersed in conversation and engaging. One of the best parts is that not only do we have to be so involved in the story, but finding different avenues is also key. A PR professional must be able to use the marketing, advertising, digital disciplines, etc. One trick ponies shouldn’t exist in our community.

Creating Content-

Content has to be one of the most important aspects of this industry and that’s getting increasingly difficult. With Twitter and character limits, we need to be concise yet still express a captivating line that reaches many and even leaves room for more to be added. It can definitely be a hard task, but it can be done.

While still in the content aspect, we could wear many hats, the photographer, writers, videographer, editor, designers, and even that figurative and literal host that engages everyone but stay out of the spot light.

Technology-

The industry is getting really personal and taking over lives. The real-time aspect increases the pressure to always be connected and never ever let go. A good part to that is the time management and monitoring tools. They are life savers. Not only must we need to be always “on” but we also have to know the back-end of things. Knowing how one thing affects another is a key aspect to gaining knowledge and fixing what’s wrong.

Even though the perfect PR professional doesn’t exist, we need to be pretty darn close.

 

Disney: Better or Worse?

I’m sure the Disney fans have heard the news about the princesses but for those of you who don’t know. Disney made to decision to “update” our princesses. They went from the classics that we know and love to layers of makeup, curly locks, and glittery outfits.

As a huge Disney fan, I am not an advocate for their new choice. Many of the designs don’t represent who the characters are or what they stand for.

Either side you choose, it is definitely an interesting move for them, especially with all of the self-esteem issues around now.

Well now they have decided to change one of the key faces of the company: Minnie.

Israeli fashion designer Alber Elbaz poses with Minnie wearing a dress by Lanvin fashion house and designed by Alber Elbaz, at the Eurodisney Parc, in Marne la Vallee, east of Paris, Saturday, March 23, 2013. (AP Photo/Thibault Camus)

I don’t fully understand the change but what really stumped me was the fact that the outfit has signature aspects with more of the designer in mind than the character.

All these changes are affecting the face of Disney but how are they affecting them? Are these good or bad? What do you think?

What I wish I knew before Blogging…

With all the hashtags going stray, many of them are still being used to actually interact with others in conversation. Some are local conversations and others can be national or even international.

On Sunday March 10, 2013 I participated in one of the largest conversations on twitter: #BlogChat. Before that, I took part in maybe one or two chats and this was very educational. I started this blog earlier this year and the topic of the night was great! What did you wish you knew when you started blogging? There were so many influential bloggers that it was sometimes hard to keep track of the conversation.

I learned that Self Hosting is the way to go if I stick with blogging. It seems to be better for design and easier to mold to the author’s needs. It is also good for keeping all your content together… especially if the host site sells.

I also learned about the pros and cons of including my own images, the beauty of expressing my own ideas and allowing followers to come to me, conversational v. informative tone, and even the simple joys of brain storming ideas for upcoming posts.

If you want a transcript for the chat just click here. Blog Chat starts around 9 pm every Sunday evening.

Even with the conversation, there is still more that I can learn. With research I stumbled across a site that showcases 58 ways to transform your blog. The site touches on basics, improving usability, integrating social media, forming strong connections, enhancing your content, and more. There are also many more sites out there as resources. Just as I plan to do, you should check them out and transform your blog.

Raven

Reacting to SM Press Releases

Social media seems to be taking over everything. The book “Share This” touches on the topic of social media press releases in a couple different chapters.

I’ve tried the journalism thing and I seem to like it. I’ve only really covered sports knowing that I will need to dip into the PR side and actually write a press release scares me. A lot about the PR world scares me but I guess that’s part of what I like.

Being a journalist has been comforting  but taking that next step will be a tad difficult. I’m sure that writing my first press release will be intimidating but I’m ready. I’m not prepared for the social release though. The chapters touched on a lot of the very different elements.

Short Headlines. Links. Quotes. Multimedia. Infographics. Social Networking Sharing and Bookmarking Tools. Email Sharing Button. Creative Commons License Contact Information. RSS Feed. Image Gallery. Search Facility. Tag Cloud. Coverage Archives. Corporate Calendar. And more.

The list could go on forever if we really wanted it to. Just imagine the time it would take to get everything started though. After the second, fourth, seventh, and more, you would get used to it. That very first one scares me.

The hardest part though would have to develop genuine relationships. I have no idea how hard it is to push a release but it sounds difficult. I love meeting people but I feel bad getting to know someone just because I would have a hidden agenda. This was brought up in class and we decided that that’s why relationship are developed WAY early on.

As much as this all scares me, I know it will continue to scare me. It’s the truth and I acknowledge it. I just hope that it make me happy when the time finally comes.

 

Raven